Ecommerce Mobile App Development: Steps, Key Features and Trends
By: Skytech Mobile Staff Writer
Skytech Mobile, a division of Sofvue, LLC
Printed with permission of Data Titan, Sofvue LLC, and the author.
According to Statista, the e-commerce market is expected to reach a staggering 289.9 million users by 2027. The ecommerce industry is booming, driven by the convenience of shopping for our favorite items online, all from the comfort of our own homes. This surge in online shopping has led to the growth of ecommerce app development services.
Software and mobile app development companies are constantly innovating to reshape the ecommerce industry. A well-designed, efficient, and user-friendly ecommerce mobile app is now a critical factor in determining the success of an online retail business. If you are considering investing in an ecommerce mobile app, you are in the right place.
In this article, we have compiled essential information about ecommerce mobile app development. Whether you are a business owner looking to expand your online presence or simply interested in the world of ecommerce mobile apps, this article is tailored to provide you with valuable insights.
How to Build an Immersive Ecommerce Mobile App?
Creating an impressive ecommerce mobile app involves a meticulous process that combines research, design, development, and a deep understanding of your target audience. In this section, we will break down each step of building a standout ecommerce mobile app to help you navigate this journey successfully.
● Research: The Project’s Foundation
Before you start working on your app, it is important to do your research. That means figuring out what the market is like, who your competitors and potential customers are. See what is going on in the market, trends being followed by your competitors, and what is working and what is not. That way, you can make the best decisions for your ecommerce mobile app.
● Feature finalization: Defining Your Mobile App’s Identity
After you have done your research, make sure you have all the features you need for your ecommerce mobile application. Ensure they match your business objectives and meet the needs of the people you are trying to reach. Pick features that make it easier for people to use your app, like easy navigation, safe payment methods, and personalized advice.
● Platform Selection: Making the Right Choice
Choosing the correct technology stack is essential for your app’s scalability and performance. Think about your budget, timeline for development, and platform of choice (i.e., iOS, Android, or both). Select a dependable C++, C++ Framework, or database system that is appropriate for your project.
● Intuitive Design: Audience Hook
If you want your ecommerce mobile app to be successful, you need to make sure it looks great and is easy to use. The navigation should be easy to understand with a responsive layout and eye-catching UI/UX design. You should ensure that your design ties in with your brand and makes it easy for people to shop.
● Target Audience Survey: Know Thy Customer
Collecting surveys and feedback from target audiences helps you create an app that is tailored to their needs and preferences. This will enable you to gain insight into their preferences, difficulties, and expectations, which will in turn lead to increased user satisfaction and loyalty.
● Past Survey Analysis: Learn from History
If you have conducted previous surveys or gathered data, analyze it to gain deeper insights into customer behavior. Look for patterns, preferences, and areas that require improvement. This data-driven approach allows you to make informed decisions and refine your app accordingly.
● Seamless Code: The Backbone of Your Mobile App
The foundation of any successful ecommerce mobile app is an efficient and well-thought-out codebase. Work with experienced developers who write clean, easy-to-operate, scalable code. Test and optimize your app regularly to make sure it works as expected, loads as quickly as possible, and can handle heavy traffic without crashing.
Key features to Include in Your Ecommerce Mobile App
Many development companies offer ecommerce mobile app development solutions. But the best is the one that adds highly optimized features to your app. We have compiled a list of all the popular and essential features that will make your ecommerce mobile app worth your customer’s visit. In this section, we will explore five crucial features to include in your ecommerce mobile app:
➤ Cart and order management menu: If you want your ecommerce mobile app to be successful, you need to make sure it is easy to add and remove things from your shopping cart, show product info, and make sure you are ready to check out. A user-friendly menu should make it that much easier, so you can get your shopping done faster and more easily.
➤ 3D try-on feature: 3D try-ons are a wonderful way to make your ecommerce mobile application stand out from the crowd. This innovative technology allows users to imagine what products will look like or how they will fit in the real world. For instance, in fashion, customers can try on clothes before buying them. Not only does this improve the shopping experience, but it also reduces the chances of returns, increasing customer satisfaction and saving you money. This feature can also be used with sunglasses, goggles, and prescription sport sunglasses allowing customers to try on a pair of glasses and see how they look, before making a purchase.
➤ Order tracking (GPS): Provide customers with real-time order tracking using GPS technology. This feature allows users to monitor the status and location of their orders from the moment they are placed until they arrive at their doorstep. Transparency in the shipping process builds trust and loyalty, as customers appreciate being informed about their order's progress.
➤ High quality image and video support: An app that supports high-quality images and videos has higher chances of customer retention. Make sure the images are zoomed in and have multiple-angle views so customers can get a good look at what you have to offer. This will help people make better decisions about buying and reduce any confusion about what your products look like.
➤ Offer notifications and alerts: Stay current with customer orders by sending them up-to-date info about deals, promotions, new products, and updates on their orders. Personalize the notifications based on what they are looking for and their browsing history, so they are more relevant and appealing. Doing this can help drive more people to your app and increase sales.
Ecommerce Mobile App Trends You Don’t Want to Miss in 2024
The ecommerce sector is heavily driven by technological advancements and changing consumer preferences. If you want to succeed in this ever-changing landscape, you need to stay ahead of the game. Let’s look at 5 ecommerce mobile app trends that you do not want to miss in 2024.